Victoria Granof, whose creative vision is both unique and unabashedly passionate, is one of the most respected and in-demand food, and photo stylists in the business. She’s known for her “beauty is where you find it” sensibility, and provocative still and motion photography pieces that manage to stay on brand while going off on a delicious tangent. “My food styling isn’t about the food,” she says. “It’s about the emotion.”
Victoria has been commissioned for editorial shoots and ad campaigns for clients ranging from Bon Appétit to Kraft, Nestle, Absolut, KitchenAid, and Clinique. She has worked with many of the photo world’s best-known image-makers, launching her career with a decade-long collaboration with the great Irving Penn, and later teaming up with Kenji Tomo, Mitchell Feinberg, Hans Gissinger, and Steven Klein, among others. In addition to still images, her portfolio features video, including a number of short, striking motion pieces (a melting popsicle, a burning marshmallow) created with Craig Cutler for his “CC52” series of personal work.
Classically trained at the famed Le Cordon Bleu in Paris, Victoria worked as a cooking instructor, chef, and pastry chef at restaurants in her hometown of Los Angeles before moving into photography. She lives with her son, Theo, in Brooklyn, New York, and is forever inspired by the city. “I’m influenced by daily life in New York,” she told the style-centric web destination Rue La La. “I don’t text or talk on the phone while I’m on the street, so I notice and absorb everything.”